On February 16, 2023, Wojcicki announced that she would step down as CEO, with Neal Mohan named as her successor. In 2020, Roku removed the YouTube TV app from its streaming store after the two companies were unable to reach an agreement. Joining the YouTube Kids app, the company created a supervised mode, designed more for tweens, in 2021. In response to EU officials requesting that such services reduce bandwidth to make sure medical entities had sufficient bandwidth to share information, YouTube and Netflix said they would reduce streaming quality for at least thirty days as to cut bandwidth use of their services by 25% to comply with the EU’s request. During the COVID-19 pandemic, when most of the world was under stay-at-home orders, usage of services like YouTube significantly increased. YouTube released a mobile app known as YouTube Kids in 2015, which was designed to provide an experience optimized for children.
In November 2016, YouTube released YouTube VR, a dedicated version with an interface for VR devices, for Google’s Daydream mobile VR platform on Android. On May 25, 2023, YouTube announced that they would be shutting down this feature on June 26, 2023. On October 15, 2024, the platform officially extended the length of shorts to 3 minutes.
In May 2013, YouTube introduced a trial scheme of 53 subscription channels with prices ranging from $0.99 to $6.99 a month. Prior to 2020, Google did not provide detailed figures for YouTube’s running costs, and YouTube’s revenues in 2007 were noted as “not material” in a regulatory filing. The Legion of Extraordinary Dancers and the YouTube Symphony Orchestra selected their membership based on individual video performances. Senate introduced a resolution condemning Joseph Kony 16 days after the “Kony 2012” video was posted to YouTube, with resolution co-sponsor Senator Lindsey Graham remarking that the video “will do more to lead to (Kony’s) demise than all other action combined.”
YouTube Premium
Like TikTok, it gives users access to built-in creative tools, including the possibility of adding licensed music to their videos. Access to specific videos is sometimes prevented due to copyright and intellectual property protection laws (e.g. in Germany), violations of hate speech, and preventing access to videos judged inappropriate for youth, which is also done by YouTube with the YouTube Kids app and with “restricted mode”. In May 2013, Nintendo began enforcing its copyright ownership and claiming the advertising revenue from video creators who posted screenshots of its games.
On November 1, 2016, the dispute with GEMA was resolved, with Google content ID being used to allow advertisements to be added to videos with content protected by GEMA. In April 2012, a court in Hamburg ruled that YouTube could be held responsible for copyrighted material posted by its users. YouTube does not view videos before they are posted online, and it is left to copyright holders to issue a DMCA takedown notice pursuant to the terms of the Online Copyright Infringement Liability Limitation Act. YouTube has faced numerous challenges and criticisms in its attempts to deal with copyright, including the site’s first viral video, Lazy Sunday, which had to be taken down, due to copyright concerns. On November 11, 2021, after testing out this change in March of the same year, YouTube announced it would start hiding dislike counts on videos, making them invisible to viewers. On July 30, 2025, amid the implementation of the Online Safety Act 2023 in the United Kingdom, Google announced that it would begin to enforce “age assurance” policies for selected users in the United States as a trial.
The next year, the site celebrated its “100th anniversary” with a range of sepia-toned silent, early 1900s-style films, including a parody of Keyboard Cat. In 2010, YouTube temporarily released a “TEXTp” mode which rendered video imagery into ASCII art letters “in order to reduce bandwidth costs by $1 per second.” The next year, when clicking on a video on the main page, the whole page turned upside down, which YouTube claimed was a “new layout”. Kremlin spokesperson Dmitry Peskov labeled the court decision as “symbolic” and warned Google that it “should not be restricting the actions of our broadcasters on its platform.” In October 2024, a Russian court fined Google 2 undecillion rubles (equivalent to US$20 decillion) for restricting Russian state media channels on YouTube.
The majority of YouTube’s advertising revenue goes to the publishers and video producers who hold the rights to their videos; the company retains 45% of the ad revenue. DeFranco argued that not being able to earn advertising revenue on such videos was “censorship by a different name”. YouTube typically takes 45 percent of the advertising revenue from videos in the Partner Program, with 55 percent going to the uploader. On April 6, 2017, YouTube announced that to “ensure revenue only flows to creators who are playing by the rules”, it would change its practices to require that a channel undergo a policy compliance review, and have at least 10,000-lifetime views, before they may join the YouTube Partner Program. In early April 2017, the YouTube channel h3h3Productions presented evidence claiming that a Wall Street Journal article had fabricated screenshots showing major brand advertising on an offensive video containing Johnny Rebel music overlaid on a Chief Keef music video, citing that the video itself had not earned any ad revenue for the uploader. The platform was tested in India and later expanded to other countries, including the United States in March 2021, with videos allowed up to 1 minute long.
YouTube’s owner Google announced in November 2015 that they would help cover the legal cost in select cases where they believe fair use defenses apply. From 2007 to 2009 organizations including Viacom, Mediaset, and the English Premier League have filed lawsuits against YouTube, claiming that it has done too little to prevent the uploading of copyrighted material. YouTube has an estimated 14.8 billion videos with about 4% of those never having a view. That was disputed by Billboard, which said that the two billion views had been moved to Vevo, since the videos were no longer active on YouTube. On September 23, 2025, YouTube parent company Alphabet announced that it would reinstate creators that were banned for spreading misinformation about COVID-19 and the 2020 U.S. presidential election. On April 9, 2025, YouTube expressed support for the NO FAKES Act of 2025, introduced by Senator Chris Coons (D-DE) and Senator Marsha Blackburn (R-TN), and announced an expansion of its pilot program that is designed to identify content generated by AI.
Karim said the inspiration for YouTube came from the Super Bowl XXXVIII halftime show controversy when Janet Jackson’s breast was briefly exposed by Justin Timberlake during the halftime show. Established media, news, and entertainment corporations have also created and expanded their visibility to YouTube channels to reach bigger audiences. It also offers YouTube Premium, a paid subscription option for watching content without ads. You must have the YouTube app installed on your mobile device (Android version 18.43 or newer; iPhone version 18.43 or newer).
I have received access data (username and password) to the HELBLING e-zone from my teacher. How do I register?
- You can edit your text at any time before the deadline.
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- According to a 2020 study, viewership of far-right videos on YouTube peaked in 2017 and “a growing body of journalistic evidence” suggested that YouTube was radicalizing young men through its recommendation engine, but that such evidence was “fraught with a bias towards sensationalism”.
- The user must go through age verification via payment, scanned ID, or selfie to access all features if they are detected to be a minor.
- The learning platform contains a wealth of materials relating to numerous HELBLING titles.
- The decision of Alphabet to bring back YouTube creators who engaged in misinformation was criticized for prioritizing “free expression” over “facts”.
Google expanded YouTube’s business model from generating revenue through advertisements alone to offering paid content such as movies and exclusive content explicitly produced for YouTube. YouTube is an American social media and online video sharing platform owned by Google. If you’re a researcher trying to access YouTube data for your academic research, you can apply to YouTube’s researcher programme. You may also be able to see and send messages to the other students. Your teacher can write messages to individual students or to all of the students.
Social impact
In 2011, more than three billion videos were being watched each day with 48 hours of new videos uploaded every minute. By 2010, the company had reached a market share of around 43% and more than 14 billion views of videos, according to comScore. Difficulty in finding enough dating videos led to a change of plans, with the site’s founders deciding to accept uploads of any video. They created posts on Craigslist asking attractive women to upload videos of themselves to YouTube in exchange for a $100 reward. Hurley and Chen said that the original idea for YouTube was a video version of an online dating service and had been influenced by the website Hot or Not.
- Russia threatened to ban YouTube after the platform deleted two German RT channels in September 2021.
- YouTube Premium was originally announced on November 12, 2014, as “Music Key”, a subscription music streaming service, and was intended to integrate with and replace the existing Google Play Music “All Access” service.
- On May 25, 2023, YouTube announced that they would be shutting down this feature on June 26, 2023.
- If a YouTube user disagrees with a decision by Content ID, it is possible to fill in a form disputing the decision.
- Journalist Virginia Heffernan stated in The New York Times that such videos have “surprising implications” for the dissemination of culture and even the future of classical music.
- In April 2017, YouTube set an eligibility requirement of 10,000 lifetime views for a paid subscription.
Sanktionierungspraxis
According to a story that has often been repeated in the media, Hurley and Chen developed the idea for YouTube during the early months of 2005, after they had experienced difficulty sharing videos that had been shot at a dinner party at Chen’s apartment in San Francisco. Most content is generated by individuals, including collaborations between YouTubers and corporate sponsors. Since its purchase by Google, YouTube has expanded beyond the core website into mobile apps, justbit casino network television, games, and the ability to link with other platforms. From Q to Q3 2024, YouTube’s combined revenue from advertising and subscriptions exceeded $50 billion. In 2023, YouTube’s advertising revenue totaled $31.7 billion, a 2% increase from the $31.1 billion reported in 2022.
Through this period, YouTube tried several new ways to generate revenue beyond advertisements. The lawsuit was filed due to alleged copyright infringement of Viacom’s material by YouTube. In April 2010, Lady Gaga’s “Bad Romance” became the most-viewed video, becoming the first video to reach 200 million views on May 9, 2010. Hurley announced that he would be stepping down as chief executive officer of YouTube to take an advisory role and that Salar Kamangar would take over as head of the company in October 2010.
YouTube has enabled people to more directly engage with government, such as in the CNN/YouTube presidential debates (2007) in which ordinary people submitted questions to U.S. presidential candidates via YouTube video, with a techPresident co-founder saying that Internet video was changing the political landscape. The study also concluded that YouTube was becoming an important platform by which people acquire news. A Pew Research Center study reported the development of “visual journalism”, in which citizen eyewitnesses and established news organizations share in content creation. By early 2013, Billboard had announced that it was factoring YouTube streaming data into calculation of the Billboard Hot 100 and related genre charts. Indie creators have built grassroots followings numbering in the thousands at very little cost or effort, while mass retail and radio promotion proved problematic.
Troubleshoot YouTube video errors
In February 2015, Nintendo agreed to share the revenue with the video creators through the Nintendo Creators Program. In 2010, it was reported that nearly a third of the videos with advertisements were uploaded without permission of the copyright holders. This will occur on channels whose content is deemed “advertiser-friendly”, and all revenue will go directly to Google without any share given to the uploader. A YouTube spokesperson stated that while the policy itself was not new, the service had “improved the notification and appeal process to ensure better communication to our creators”. In September 2016, after introducing an enhanced notification system to inform users of these violations, YouTube’s policies were criticized by prominent users, including Philip DeFranco and Vlogbrothers. The move was seen as an attempt to ensure that videos being monetized did not lead to controversy, but was criticized for penalizing smaller YouTube channels.
This may allow you to see, evaluate and comment on all the submissions from the other students. Depending on the settings chosen by your teacher, other students may be involved in the evaluation process. You can edit your text at any time before the deadline. You need to complete your task by the time and date shown. The learning platform contains a wealth of materials relating to numerous HELBLING titles.
